Update: 24.06.2025

Last week: 24 week 2025 (09.06.2025 - 15.06.2025)

Last full month: May 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE
WoW 36 347 -5.0% 16.3% 0.1 48 392 239 -4.7% 24.5% -0.1 -8.6%
MoM 184 030 -8.0% 16.2% 0.3 240 727 954 -4.6% 24.2% 1 -11.4%
YTD 1 018 105 -16.3% 10.1% 0.7 1 285 890 792 8.1% 14.3% 2.4 -22.3%
MAT 2 249 125 -16.9% 10.0% 0.6 2 663 759 279 10.2% 14.0% 2.3 -21.6%
KAPSIKAM
WoW 12 076 7.9% 2.0% 0.1 10 575 758 9.0% 3.3% 0.3 -0.2%
MoM 58 805 -2.9% 2.1% -0.2 50 363 066 -2.0% 3.5% -0.2 4.8%
YTD 334 744 -17.8% 2.3% -0.4 285 482 879 7.4% 3.8% 0 -5.1%
MAT 751 416 -15.7% 2.4% -0.2 598 136 300 14.8% 3.8% 0.3 -9.5%
VIPROSAL
WoW 8 405 -1.2% 1.3% 0 6 896 174 -0.8% 2.1% 0 -0.2%
MoM 40 142 2.9% 1.4% 0 32 705 030 5.2% 2.2% 0 4.4%
YTD 222 725 -32.5% 1.5% -0.6 178 229 187 -9.9% 2.3% -0.4 -5.8%
MAT 515 580 -34.2% 1.6% -0.6 385 711 888 0.8% 2.3% -0.1 -9.9%
SULFARGIN
WoW 1 352 2.4% 0.3% 0 1 312 932 1.5% 0.7% 0 3.7%
MoM 5 934 14.9% 0.3% 0 5 845 762 12.7% 0.7% 0.1 4.8%
YTD 32 368 -22.4% 0.3% -0.1 31 859 219 -5.1% 0.7% -0.2 7.5%
MAT 72 381 -35.4% 0.3% -0.2 67 413 200 -9.9% 0.7% -0.2 5.9%
APILAC
WoW 730 -15.6% 29.4% -2.1 557 049 -10.5% 71.1% -1.3 -9.7%
MoM 2 458 -8.6% 21.4% 0.2 2 158 065 -8.9% 65.1% 0.3 -9.6%
YTD 19 674 -42.2% 26.8% -12 16 495 757 -26.0% 70.4% -6.8 -16.3%
MAT 44 359 -35.7% 26.3% -10.5 35 947 993 -16.5% 69.4% -5.7 -10.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 1 018 105 -16.3% 10.1% 0.7 1 285 890 792 8.1% 14.3% 2.4 -22.3%
KAPSIKAM 334 744 -17.8% 2.3% -0.4 285 482 879 7.4% 3.8% 0 -5.1%
VIPROSAL 222 725 -32.5% 1.5% -0.6 178 229 187 -9.9% 2.3% -0.4 -5.8%
SULFARGIN 32 368 -22.4% 0.3% -0.1 31 859 219 -5.1% 0.7% -0.2 7.5%
APILAC 19 674 -42.2% 26.8% -12 16 495 757 -26.0% 70.4% -6.8 -16.3%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 2 249 125 -16.9% 10.0% 0.6 2 663 759 279 10.2% 14.0% 2.3 -21.6%
KAPSIKAM 751 416 -15.7% 2.4% -0.2 598 136 300 14.8% 3.8% 0.3 -9.5%
VIPROSAL 515 580 -34.2% 1.6% -0.6 385 711 888 0.8% 2.3% -0.1 -9.9%
SULFARGIN 72 381 -35.4% 0.3% -0.2 67 413 200 -9.9% 0.7% -0.2 5.9%
APILAC 44 359 -35.7% 26.3% -10.5 35 947 993 -16.5% 69.4% -5.7 -10.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 36 347 -5.0% 16.3% 0.1 48 392 239 -4.7% 24.5% -0.1 -8.6%
KAPSIKAM 12 076 7.9% 2.0% 0.1 10 575 758 9.0% 3.3% 0.3 -0.2%
VIPROSAL 8 405 -1.2% 1.3% 0 6 896 174 -0.8% 2.1% 0 -0.2%
SULFARGIN 1 352 2.4% 0.3% 0 1 312 932 1.5% 0.7% 0 3.7%
APILAC 730 -15.6% 29.4% -2.1 557 049 -10.5% 71.1% -1.3 -9.7%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 184 030 -8.0% 16.2% 0.3 240 727 954 -4.6% 24.2% 1 -11.4%
KAPSIKAM 58 805 -2.9% 2.1% -0.2 50 363 066 -2.0% 3.5% -0.2 4.8%
VIPROSAL 40 142 2.9% 1.4% 0 32 705 030 5.2% 2.2% 0 4.4%
SULFARGIN 5 934 14.9% 0.3% 0 5 845 762 12.7% 0.7% 0.1 4.8%
APILAC 2 458 -8.6% 21.4% 0.2 2 158 065 -8.9% 65.1% 0.3 -9.6%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs