BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	36 347	-5.0%	16.3%	0.1	48 392 239	-4.7%	24.5%	-0.1	-8.6%
MoM	184 030	-8.0%	16.2%	0.3	240 727 954	-4.6%	24.2%	1	-11.4%
YTD	1 018 105	-16.3%	10.1%	0.7	1 285 890 792	8.1%	14.3%	2.4	-22.3%
MAT	2 249 125	-16.9%	10.0%	0.6	2 663 759 279	10.2%	14.0%	2.3	-21.6%
KAPSIKAM
WoW	12 076	7.9%	2.0%	0.1	10 575 758	9.0%	3.3%	0.3	-0.2%
MoM	58 805	-2.9%	2.1%	-0.2	50 363 066	-2.0%	3.5%	-0.2	4.8%
YTD	334 744	-17.8%	2.3%	-0.4	285 482 879	7.4%	3.8%	0	-5.1%
MAT	751 416	-15.7%	2.4%	-0.2	598 136 300	14.8%	3.8%	0.3	-9.5%
VIPROSAL
WoW	8 405	-1.2%	1.3%	0	6 896 174	-0.8%	2.1%	0	-0.2%
MoM	40 142	2.9%	1.4%	0	32 705 030	5.2%	2.2%	0	4.4%
YTD	222 725	-32.5%	1.5%	-0.6	178 229 187	-9.9%	2.3%	-0.4	-5.8%
MAT	515 580	-34.2%	1.6%	-0.6	385 711 888	0.8%	2.3%	-0.1	-9.9%
SULFARGIN
WoW	1 352	2.4%	0.3%	0	1 312 932	1.5%	0.7%	0	3.7%
MoM	5 934	14.9%	0.3%	0	5 845 762	12.7%	0.7%	0.1	4.8%
YTD	32 368	-22.4%	0.3%	-0.1	31 859 219	-5.1%	0.7%	-0.2	7.5%
MAT	72 381	-35.4%	0.3%	-0.2	67 413 200	-9.9%	0.7%	-0.2	5.9%
APILAC
WoW	730	-15.6%	29.4%	-2.1	557 049	-10.5%	71.1%	-1.3	-9.7%
MoM	2 458	-8.6%	21.4%	0.2	2 158 065	-8.9%	65.1%	0.3	-9.6%
YTD	19 674	-42.2%	26.8%	-12	16 495 757	-26.0%	70.4%	-6.8	-16.3%
MAT	44 359	-35.7%	26.3%	-10.5	35 947 993	-16.5%	69.4%	-5.7	-10.0%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	1 018 105	-16.3%	10.1%	0.7	1 285 890 792	8.1%	14.3%	2.4	-22.3%
KAPSIKAM	334 744	-17.8%	2.3%	-0.4	285 482 879	7.4%	3.8%	0	-5.1%
VIPROSAL	222 725	-32.5%	1.5%	-0.6	178 229 187	-9.9%	2.3%	-0.4	-5.8%
SULFARGIN	32 368	-22.4%	0.3%	-0.1	31 859 219	-5.1%	0.7%	-0.2	7.5%
APILAC	19 674	-42.2%	26.8%	-12	16 495 757	-26.0%	70.4%	-6.8	-16.3%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 249 125	-16.9%	10.0%	0.6	2 663 759 279	10.2%	14.0%	2.3	-21.6%
KAPSIKAM	751 416	-15.7%	2.4%	-0.2	598 136 300	14.8%	3.8%	0.3	-9.5%
VIPROSAL	515 580	-34.2%	1.6%	-0.6	385 711 888	0.8%	2.3%	-0.1	-9.9%
SULFARGIN	72 381	-35.4%	0.3%	-0.2	67 413 200	-9.9%	0.7%	-0.2	5.9%
APILAC	44 359	-35.7%	26.3%	-10.5	35 947 993	-16.5%	69.4%	-5.7	-10.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	36 347	-5.0%	16.3%	0.1	48 392 239	-4.7%	24.5%	-0.1	-8.6%
KAPSIKAM	12 076	7.9%	2.0%	0.1	10 575 758	9.0%	3.3%	0.3	-0.2%
VIPROSAL	8 405	-1.2%	1.3%	0	6 896 174	-0.8%	2.1%	0	-0.2%
SULFARGIN	1 352	2.4%	0.3%	0	1 312 932	1.5%	0.7%	0	3.7%
APILAC	730	-15.6%	29.4%	-2.1	557 049	-10.5%	71.1%	-1.3	-9.7%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	184 030	-8.0%	16.2%	0.3	240 727 954	-4.6%	24.2%	1	-11.4%
KAPSIKAM	58 805	-2.9%	2.1%	-0.2	50 363 066	-2.0%	3.5%	-0.2	4.8%
VIPROSAL	40 142	2.9%	1.4%	0	32 705 030	5.2%	2.2%	0	4.4%
SULFARGIN	5 934	14.9%	0.3%	0	5 845 762	12.7%	0.7%	0.1	4.8%
APILAC	2 458	-8.6%	21.4%	0.2	2 158 065	-8.9%	65.1%	0.3	-9.6%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца